Some vids I found that I thought captured some of what we want to inspire with Greenspace:
Saturday, December 3, 2011
Nike Grind
Some images I found from the Nike Grind Project, which was a program Nike had from about 2005-2009 where they built some soccer, basketball and track surfaces in various locations (including a few rooftops) from recycled shoe material.
intro?
I never got outside…Staying late at work and still trying to have a life…there's always the intention to exercise, but where do you get the time…the company tried to initiate group activities, but they always fell through.
The solution was over our heads the whole time. It just took us awhile to find it.
Greenspace.
I never got outside…Staying late at work and still trying to have a life…there's always the intention to exercise, but where do you get the time…the company tried to initiate group activities, but they always fell through.
The solution was over our heads the whole time. It just took us awhile to find it.
Greenspace.
Movie brainstorming
Important aspects/emotions to convey:
Serious - invested
Involved
Trustworthy
We bring expertise
Professionalism
Inspiring
Commercial style: CEOs talking about what they have designed
Selling our service to another company
Applemercial:
They make it personal. The talkers are so PASSIONATE about how THEY were involved. "So excited when WE...."
Positioning:
Off to the side, looking past the camera
leaning forward, camera above
Audience:
Executive team of a company
Ideas: INTRO - problem statement (CEO)
"you spent years building up your company, adding value to your company
"your company has settled down
"Now its time to give something back to your employees
"We want to build you something beautiful
"We want to build you something .....
Context - what's the problem?
We need a conversation - not a list
Establish a vision
we want to build you something beautiful
we want to reconnect you, with the environment and your colleagues.
we want to change the way you feel at the end of the day.
So what is it? It's not just a buncha plants.!
Its an outdoor yoga studio
Its a community garden
Its a walk around a park
Its whatever you want it to be
Voice early when changing into scenes
Environmentally friendly by decreasing your heating and AC use
you'll be attracting employees and clients to a company that cares about their wellbeing and the planet.
What is our mission?
insight fade, insight fade, insight fade
Serious - invested
Involved
Trustworthy
We bring expertise
Professionalism
Inspiring
Commercial style: CEOs talking about what they have designed
Selling our service to another company
Applemercial:
They make it personal. The talkers are so PASSIONATE about how THEY were involved. "So excited when WE...."
Positioning:
Off to the side, looking past the camera
leaning forward, camera above
Audience:
Executive team of a company
Ideas: INTRO - problem statement (CEO)
"you spent years building up your company, adding value to your company
"your company has settled down
"Now its time to give something back to your employees
"We want to build you something beautiful
"We want to build you something .....
Context - what's the problem?
We need a conversation - not a list
Establish a vision
we want to build you something beautiful
we want to reconnect you, with the environment and your colleagues.
we want to change the way you feel at the end of the day.
So what is it? It's not just a buncha plants.!
Its an outdoor yoga studio
Its a community garden
Its a walk around a park
Its whatever you want it to be
Voice early when changing into scenes
Environmentally friendly by decreasing your heating and AC use
you'll be attracting employees and clients to a company that cares about their wellbeing and the planet.
What is our mission?
insight fade, insight fade, insight fade
Friday, December 2, 2011
EMail thread and rooftop potentials
Some potential rooftop gardens to explore - let me know what you think?
kaiser roof garden oakland
Cal Academy of Sciences
Email thread:/ideas
(from Olivia)
So - locations:
Thoughts on going up to San Fran Botanical Roof Garden? Found another one in Oakland. Will keep searching - check the blog.
TOmorrow night - I'm not outta the shop till 11. I will meet you guys then? Sorry for the inconvenience.
Saturday - hopefully will be back late afternoon - stupid stump hunting- I really have no idea how long this will take.
Materials: I have one yoga mat, could definitely get cookery, probably an apron, and an assortment of gardening tools from home.
----- Original Message -----
From: "Nicholas Chen" <nychen@stanford.edu>
To: "Olivia Sofia Lindan Vagelos" <ovagelos@stanford.edu>, "Sarah Sterman" <ssterman@stanford.edu>, "Douglas Mills" <dmills2@stanford.edu>
Sent: Thursday, December 1, 2011 8:45:31 PM
Subject: DP3 Schedule
Hey team,
It looks like our schedule will work out like this:
Friday 10 pm - storyboard our new video
Saturday (throughout) + Sunday morning - film the new video
Sunday evening + Monday morning - editing
It'd be great if we could all start scouting locations + looking for props before meeting tomorrow night . It's still vague at the moment because we haven't come up with our new storyboard yet, but here are a few things we need to look for / keep in mind:
1. BACKGROUND for exec interviews -- For example, should we use a clean (white?) background indoors, as seen in the Apple video? I think it would help our audio quality and provide a sharper contrast with outdoor shots of our service "in use." Thoughts? Better yet, post your thoughts as comments on the blog post .
2. LOCATIONS - Where can we film to give the illusion we're on a commercial rooftop? Now that I think about it, the main problem is elevation. It was easy to tell we were on ground level in all of our shots. Is FloMo still our best shot? Let's try our best to do some scouting before our meeting tomorrow night!
3. PROPS - Yoga mats, chef outfit, cookware, garden tools, etc. Do any of you have these?
-Nick
Thursday, December 1, 2011
Wednesday, November 30, 2011
Stylistic Inspiration for our Film
- the execs drive the narration/story
- they look off to the side of the camera
- the "script" doesn't seem like a script; it's very colloquial and easy to understand
- simple, clean background
- demos of real-life applications are interspersed between talking heads
- soundtrack is karaoke version of popular song ("Rolling in the Deep") --> recognizable, but not distracting
Sunday, November 27, 2011
Interview summaries for Susie, John, John2, Cindy, Andrew, Ann
Cindy:
make sure don't fall off roof
why not just use ground to side of building?
wants tables and chairs in quiet corners
friend's community garden has whiteboard with list of required tasks, people can choose what they want to do.
John:
don't think clothes would be a problem --business casual, blue jeans
pump grey water to roof with human effort
wants a rustic production table in center for garden work
Ann:
company in kansas that has multiple buildings, outside staircases, standing desks with treadmills
employees lose 50 pounds on average
wants no walls, in house massage therapist/acupuncturist
rather than going home for a headache, just get a massage and acupuncture and go back to work
think individual window boxes better (decreases sense of hierarchy, personal responsibility)
worry that huge garden would gain same hierarchy as actual work
prison example: gardens decreased violence by 70 percent
John(#2):
company has public printers/copiers that are a walk away
his old company let you choose sitting vs standing desk -- he couldn't do standing due to health problems
works have: subsidies on gyms, community work days (paid), gyms with classes in the bldgs (some ppl not sure how to use them--don't want to come in early) showers and lockers
Susie:
need independence of time/task if going to want to work in a garden
--but with that would be very attractive
people really want self determination, especially if have very little in work
anything that's regimented is a problem, but gardens can't necessarily work that way
lose privacy in big open space; very noisy
in office, everyone has music on headphones to block out conversations around them
need to regain privacy if open up the space
might need someone (custodian) to oversee the working of the gardens to make sure it doesn't fall apart
weird architecture decisions--'open space' but cut up by plastic walls; hierarchy by what furniture you get -- tables chairs closet; printers per group of desks
solution needs to be generic to catch more people; a garden is a small audience
cutbacks: a garden will be 1st to go
integrated into daily life, e.g. stairs, is better
food is more popular in restaurants; people won't care in a business setting
need a place to clean up--appearance in meetings is hugely important
expensive
enthusiasm will fade after start
Andrew:
restaurants jumping on the own-growing bandwagon
popular for them because food is their business
book: botton: pleasures and sorrows of work
says could take even up to 3 hours out of a day and still be equally productive (since time use is lax)
possible worry about air pollution in cities
----------------------
takeaways:
1. enthusiasm for idea
2. some concern about feasibility
3. has to emphasize personal choice
(sarah s)
make sure don't fall off roof
why not just use ground to side of building?
wants tables and chairs in quiet corners
friend's community garden has whiteboard with list of required tasks, people can choose what they want to do.
John:
don't think clothes would be a problem --business casual, blue jeans
pump grey water to roof with human effort
wants a rustic production table in center for garden work
Ann:
company in kansas that has multiple buildings, outside staircases, standing desks with treadmills
employees lose 50 pounds on average
wants no walls, in house massage therapist/acupuncturist
rather than going home for a headache, just get a massage and acupuncture and go back to work
think individual window boxes better (decreases sense of hierarchy, personal responsibility)
worry that huge garden would gain same hierarchy as actual work
prison example: gardens decreased violence by 70 percent
John(#2):
company has public printers/copiers that are a walk away
his old company let you choose sitting vs standing desk -- he couldn't do standing due to health problems
works have: subsidies on gyms, community work days (paid), gyms with classes in the bldgs (some ppl not sure how to use them--don't want to come in early) showers and lockers
Susie:
need independence of time/task if going to want to work in a garden
--but with that would be very attractive
people really want self determination, especially if have very little in work
anything that's regimented is a problem, but gardens can't necessarily work that way
lose privacy in big open space; very noisy
in office, everyone has music on headphones to block out conversations around them
need to regain privacy if open up the space
might need someone (custodian) to oversee the working of the gardens to make sure it doesn't fall apart
weird architecture decisions--'open space' but cut up by plastic walls; hierarchy by what furniture you get -- tables chairs closet; printers per group of desks
solution needs to be generic to catch more people; a garden is a small audience
cutbacks: a garden will be 1st to go
integrated into daily life, e.g. stairs, is better
food is more popular in restaurants; people won't care in a business setting
need a place to clean up--appearance in meetings is hugely important
expensive
enthusiasm will fade after start
Andrew:
restaurants jumping on the own-growing bandwagon
popular for them because food is their business
book: botton: pleasures and sorrows of work
says could take even up to 3 hours out of a day and still be equally productive (since time use is lax)
possible worry about air pollution in cities
----------------------
takeaways:
1. enthusiasm for idea
2. some concern about feasibility
3. has to emphasize personal choice
(sarah s)
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