Movie brainstorming

Important aspects/emotions to convey:
Serious - invested
Involved
Trustworthy
We bring expertise
Professionalism
Inspiring


Commercial style: CEOs talking about what they have designed
Selling our service to another company

Applemercial:
They make it personal. The talkers are so PASSIONATE about how THEY were involved. "So excited when WE...."

Positioning:
Off to the side, looking past the camera
leaning forward, camera above

Audience:
Executive team of a company

Ideas: INTRO - problem statement (CEO)
"you spent years building up your company, adding value to your company
"your company has settled down
"Now its time to give something back to your employees

"We want to build you something beautiful
"We want to build you something .....

Context - what's the problem?

We need a conversation - not a list

Establish a vision

we want to build you something beautiful
we want to reconnect you, with the environment and your colleagues.
we want to change the way you feel at the end of the day.


So what is it? It's not just a buncha plants.!
Its an outdoor yoga studio
Its a community garden
Its a walk around a park
Its whatever you want it to be

Voice early when changing into scenes

Environmentally friendly by decreasing your heating and AC use

you'll be attracting employees and clients to a company that cares about their wellbeing and the planet.

What is our mission?
insight fade, insight fade, insight fade